Study finds opt-out treatment helps smokers quit, even those with low motivation

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People who smoke cigarettes and automatically receive help to quit are more likely to succeed, even if they aren't fully motivated at first. A new study led by researchers at The University of Kansas Cancer Center found that an opt-out approach, where people who smoke are provided with tobacco cessation medications and counseling unless they decline, significantly increases quit rates. One month after starting, 22% of people in the opt-out group had quit smoking, while only 16% in the opt-in group had quit. Their findings were recently published in JAMA Network Open.

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